Belviq

This campaign for Eisai Pharmaceuticals encouraged those struggling with weight loss to focus on health rather than weight. By taking the My Healthy Promise and combining it with the weight-loss drug Beliviq, thousands of participants made a commitment to set realistic goals that lead to a healthier lifestyle.  

The campaign included a “Liberate Your Closet” event that inspired people to give away clothes that no longer fit, helping them stay forward-focused in order to bring about positive change. The program leveraged national and local media, including a national TV integration with “The Wendy Williams Show,” a satellite media tour, and a range of celebrity-sponsored tweets.